By DhandhaWithJitesh - The ₹99 Illusion: Market99 Pricing Strategy

DhandhaWithJitesh - In the early days, I might have considered calling Market99 a scam, but that wouldn't be entirely fair. Recently, while on a work trip, I noticed just how clever Market99 marketing tactics are. Friends, Market99 stores are everywhere in India. When you hear the name "Market99," you might think everything is available for ₹99. However, the reality is that most items are priced above ₹99. Despite this, we find ourselves scouring through their products and often end up buying something. This phenomenon is not a coincidence but a testament to the power of psychological pricing. Let's ...