Inside the Saks Social Club
Last night, Saks celebrated the expansion of its brand ambassador program, Saks Social Club, with an intimate dinner party at 4 Charles Prime Rib, the steakhouse that’s home to some of the most sought-after tables in New York City. Guests mixed, mingled, and snapped photos during the cocktail hour before sitting down for a lavish three-course dinner. On the menu? Little gem salad, cacio e pepe carbonara, charred broccoli, elote-style corn, prime rib, salmon, and, of course, the restaurant’s famous ten-ounce Wagyu cheeseburger, topped with thick-cut bacon and an egg cooked sunny-side up.
The guest list included prominent Saks Social Club members including model Emily DiDonato, actress and filmmaker Francesca Scorsese, New York Giants linebacker Kayvon Thibodeaux, and activist, astronaut, and 2022 Time Woman of the Year Amanda Nguyen. Model Chanel Iman (who was inducted into the club earlier this week, alongside Paris Hilton and basketball player and heart-health advocate Shareef O’Neal) was also in attendance with her husband, New England Patriots lineman Davon Godchaux.
Attending these sorts of upscale events and activations is just one of the many perks that comes from being part of the invite-only Saks Social Club. Members — who represent a wide range of industries, including fashion, art, entertainment, business, and activism — also have the opportunity to participate in Saks campaigns, gain exposure via Saks platforms and social-media collaborations, and connect Saks to charitable causes they are passionate about, which in turn helps Saks build meaningful relationships with its customers and connect with them on a more personal level.
“There is certainly a desire for members to meet one another and connect with like-minded people about interests and opportunities. We look to them to be ambassadors of the brand and to provide luxury inspiration for our customers,” Saks vice president of client engagement Mariel Sholem says. “Our members have unique platforms and social voices that allow them to connect with our diverse customer base. Our goal is to continue to find voices that resonate with our customer and experiences that resonate with our community.”
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