How Google, Netflix, and Warner Bros.’s ad tech stole the show from celebrities at TV upfront
![How Google, Netflix, and Warner Bros.’s ad tech stole the show from celebrities at TV upfront](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/05/2024-05-17T104450Z_1_LYNXMPEK4G0CH_RTROPTP_4_TELEVISION-ADVERTISING-UPFRONT.jpg)
Amazon’s presentation included dollar bills raining from the venue’s ceiling.
Television “upfront” advertiser presentations this week in New York City were hardly about TV at all.