At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads

Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City's Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec Baldwin also...