‘Wicked’ Movie Gets Extended Preview At NBCUniversal Upfront In A Novel Promo Move

In an unusual move, NBCUniversal used its upfront presentation to ad buyers in New York to debut a four-minute extended first look at its forthcoming film version of Wicked. The preview of Universal’s Thanksgiving release, which will go online later this week, elicited a warm response from the audience at Radio City Music Hall. It […]