OPINION - Gucci showing in London is great — I wish British fashion brands Beckham, Westwood and McCartney would too

The South Bank is set for a serious glow-up this evening as the fashion world descends on SE1 for Gucci’s latest show at Tate Modern. Fashion editors are used to being whisked off to glamorous, far-flung locations for May’s round of cruise shows. These have become a spin-off marketing industry as luxury players vie for the biggest spending EIP clients (extremely important, not just very) and the attention of social media users. Do pluck your tiny violin for the poor London-based souls who were hoping for an injection of Avios points: previous shows have seen them jet off to Seoul and southern Italy. This season, Southwark will have to do.