How the Premier League was reborn and delivered an exciting battle for the play-offs: ‘Anyone can beat anyone’

The Gallagher Premiership marketing team have been working hard to deliver big sales at the end of the season. When the competition resumed after the Six Nations, news emerged of some key linguistic adjustments that the English top flight were keen to highlight as the showdown approached. The sprint to the finish would be called 'The Run In', while the ...