Comedy Podcasts, Led by ‘The Joe Rogan Experience,’ Gained Ad Market Share in 2023 as Overall U.S. Spending Cooled

Podcast ad revenue in the U.S. — after seven years of double-digit growth — hit a slowdown in 2023, with overall spending increasing 5% to $1.93 billion, according to a new report. The tepid growth in podcast ad spending last year came amid a “challenging advertising climate” that disproportionately affected mid-tier companies, according to research […]