Sony Entertainment Talent Ventures India backs World Pickleball League

Sony Entertainment Talent Ventures India (SETVI) has invested in the World Pickleball League, a new global professional pickleball league by Natekar Sports and Gaming (NSG), owned by Gaurav Natekar. NSG plans to invest over $10 million in the league, which will feature six franchises with international and Indian players, aiming to popularize pickleball globally.