With content king, creators trying hard to be kingmakers this Lok Sabha elections

Over the last few months, YouTube has been populated with videos of creators such as Ranveer Allahbadia (more popularly, BeerBiceps) chatting with senior leaders including S Jaishankar and Nitin Gadkari of the BJP, in addition to opposition leaders like Atishi Marlena and Raghav Chadha of AAP, and Supriya Sule from NCP(SP), among others.