ADWEEK Creativity Advantage: Brands Are Cautious as They Aim For Safe Money
Although brands have the most to gain by standing out, many retreated to familiar territory during the holidays.

Although brands have the most to gain by standing out, many retreated to familiar territory during the holidays.
Unilever's beauty brand returns to the big game for the third year.
In a flat and peaceful plot in Godella, just minutes from Valencia, a residence emerges that adopts horizontality as its defining language. The project is composed through pure geometries, bold planes, and generous cantilevers that create a massive yet serene architecture, deeply attuned to the Mediterranean climate. This interplay of overlapping volumes, advancing surfaces, and shifting shadows gives the house a strong but balanced presence that integrates naturally into its surroundings.
The parents of Alice, Elsie and Bebe on the love and legacy left behind.
One in four people in the UK live in a damp, mouldy or cold house, according to a new survey.
'If I hear from him it will be like ten million Christmases all in one.'
'If you are a menace on one of these bikes, you will lose them.'
A New Met for London: Phase 2 will ensure a continued focus on delivering More Trust, Less Crime, and High Standards – with precision community crime-fighting remaining a core part of the Met’s mission.
Kin Hellberg has been delighted with Hayden Hackney's impact as Middlesbrough captain in the last two games
Belarusian President Aleksandr Lukashenko has congratulated Samia Suluhu Hassan, President of the United Republic of Tanzania, on Independence Day, BelTA learned from the Belarusian leader’s press service.
Getting rid of the cringe office tradition of buying a surprise gift for a colleague would save money, time, effort and waste. Luckily, a fun alternative is becoming the gift that keeps giving, writes Lydia Spencer-Elliott
Christmas isn’t the moment for bland cheddar. At Borough Market, Mark Riddaway discovers how a cheesemonger can turn your festive board into a celebration of flavour, craft and the makers fighting to keep great cheese alive
From the thrills and spills of Lily Allen’s ‘divorce album’ to dazzling pop debuts, introspective UK rap and country romps, Roisin O’Connor, Hannah Ewens and Ellie Muir reflect on the best in music 2025 had to offer
PATRICK WATT: This Christmas, we cannot allow another silent night.
A top makeup artist shares her insider knowledge
Here to test your football knowledge with a minute and a half on the clock
A magnitude 7.5 earthquake off Northern Japan injured 30 people and caused road damage. Watch the viral video showing newsroom chaos. Tsunami warnings have been lifted, but the JMA warns aftershocks are expected.
Gillingham midfielder Bradley Dack has been recognised for his standout November performances.
Parents will have access to fresh guidance on potty training amid a quarter of kids turning up to school not toilet-trained - with teachers wasting hours of lesson time
The veteran broadcaster is getting close to the animals he loves in his home city - just a few months before he turns 100
The London Metropolitan Police have turned their focus to illegal e-bike use as investigators attach illegal use of the vehicles to the hot-button issue of phone snatching
All the information you need for a day of racing at Wyong.
Masvingo would be the pick of Bjorn Baker’s duo in Wednesday’s $200,000 Magic Millions Wyong 2yo Classic, but stablemate Paradoxium is set to show he’s taken some giant leaps.