How does habit strength affect reactions to warning labels? evidence from Chinese consumers’ choices of carbonated beverages
by Yulian Ding, Yue Yang, Yangyang Sun, Kevin Chen, Lianfeng Hu
Effectively regulating the excessive consumption of sugar-sweetened beverages (SSBs) has been an important task for public health authorities around the world. The rapid increase in SSB consumption in China necessitates robust regulations. This study employed a choice experiment to simulate the market scenario in which a text warning label was presented on SSBs. We draw a sample of 1200 participants from five major cities across... Читать дальше...