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Новости за 02.12.2024

Banks cautiously optimistic about Bessent pick for Treasury

Americanbanker.com 

Wall Street has cheered President-elect Trump's selection of Scott Bessent to lead the Treasury because of his moderating influence and expertise, but his profile as an establishment figure in an anti-establishment administration could undermine his authority.

3 Reasons Why Pmax Ads Show Up In Shoddy Places

Adweek.com 

As marketers know only too well, there are trade-offs with everything. And in the era of set-it-and-forget-it tools, that trade-off is one of spend efficiency for ads sometimes showing up in questionable environments. Despite grumbles, a lot of marketers have accepted that trade-off. But with AI fuelled made for advertising sites springing up, the phenomenon...

Tastemade Cooks Up a Recipe App to Engage Its 100,000 Subscribers

Adweek.com 

The independent food publisher Tastemade launched its first recipe app, Tastemade Cooking, in mid-November to deepen engagement among Tastemade+ subscribers and capitalize on the culinary fervor surrounding Thanksgiving. The app is technically the second in the Tastemade universe--the first, called Tastemade, is designed for streaming Tastemade video--and it aims to add value to a Tastemade+...

Oscar Mayer Brings Back the ‘Bologna Song’ With Rewards for Fans Who Sing Along

Adweek.com 

Oscar Mayer's "Bologna Song" is one of the most iconic advertising jingles, inspiring everyone from "Weird Al" Yankovic to Homer Simpson to sing their own versions. The Kraft Heinz brand is celebrating the tune's 50th anniversary with a nostalgic campaign that turns singing into a form of payment. Created by agencies Johannes Leonardo and The...

NYT: "Mexican Cartels Lure Chemistry Students to Make Fentanyl"

Chemjobber.blogspot.com 

Via the New York Times, this story: 

American law enforcement officials also said that many young chemists had been swept up in arrests at Mexican fentanyl labs in recent years. The arrested chemists told the authorities that they had been working on developing precursors and making the drug stronger, according to the officials.

A chemistry professor at a university in Sinaloa State said he knew that some students enrolled in chemistry classes just to become more familiar with skills needed to cook synthetic drugs. Читать дальше...

Best of How To: Rest

TheAtlantic.com 

Getting rest and going to the dentist aren’t as different as you might think.

Welcome to the December issue of The Highlight

Vox 

We’re ending 2024 with more questions than answers. There are the timely ones: Can men and women really be friends when the gender divide has become so stark and contentious? And does the term “Latino” make sense in politics anymore? There are some more existential ones, too, like who has the right to die? Can […]

The uncomfortable question about “Latino” voters

Vox 

What does “Latino” mean? And is there still such a thing as the “Latino vote”? At first glance, both questions are simple to answer. Latinos are simply any of the 65 million people of any race living in the United States with cultural or ancestral ties to Latin America (and Spain, if you consider the […]