De Beers Group Channels the Past to Launch ‘Forever Present’ Campaign for Holiday Season
De Beers Group has launched its ‘Forever Present’ marketing campaign in the United States to promote natural diamonds during the holiday gifting period. The campaign continues the use of the classic “A Diamond Is Forever” tagline, which was reintroduced to De Beers’ marketing last year. Focus on Emotional Value The ‘Forever Present’ campaign promotes natural [...]