 
		43% of Gen Z Consumers Prefer Buying Direct From Brands
As younger consumers reshape the retail landscape, their motivations, preferences, and behaviors provide invaluable insights for brands and retailers striving to stay ahead. A PYMNTS Intelligence report, “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” a collaboration with Adobe, analyzes the evolving dynamics of online shopping, unveiling distinct trends that set […]
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