AFP takes a look at what we know:
What is Hallyu?
From the late 1990s, Korean dramas and K-pop idols started gaining traction in neighbouring Asian countries like China and Japan, marking the start of Hallyu, or the Korean Wave.
It wasn't until Psy's breakout hit "Gangnam Style" that Hallyu hit the West.
In the decade that followed, "Babyshark" broke YouTube records, K-pop megastars BTS topped the charts, Bong Joon-ho's "Parasite" won an Oscar, and Squid Game became Netflix's most-watched non-English television show. Читать дальше...