Ulta Beauty Doubles Down on Social Media and Digital Strategy
Ulta Beauty is transforming its brand image into a social powerhouse, capitalizing on a surge of digital engagement to elevate its market presence. During the company’s second-quarter earnings call (Aug. 29), CEO Dave Kimbell revealed that despite a modest net sales increase (0.9%) to $2.6 billion while comparable sales (sales for stores open at least 14 […]
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