Ever seen a villain with an iPhone? Not on Apple's watch
Apple’s iPhones are rarely seen in the hands of villains in movies and TV shows, and it’s no accident. According to director Rian Johnson, who revealed this in a 2020 Vanity Fair interview, Apple allows its devices to appear on screen under one key condition: villains can't use them. While Apple doesn't pay for product placements, it insists that its products are shown in a positive light and avoids any implication of endorsement.