Pernod Ricard India accelerates premiumization strategy; launches two new whiskies in the premium segment
Pernod Ricard India announced plans to triple its revenue within a decade by prioritizing premiumization and innovation. It launched Royal Stag Double Dark Peaty Whisky and Blenders Pride Four Elements Premium Whisky as part of this strategy. The move aligns with the Make in India initiative, with the company's portfolio predominantly produced domestically.