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Новости за 02.08.2024

Taglines Are Fun and Effective. But There’s an Art to Them

Adweek.com 

There are some things money can't buy. One of them is brand love: The places in your heart a company can occupy aren't bought. They're earned. Yet, as long as there's been marketing, companies have used a device known as the tagline (or slogan, strapline, motto, credo and a slew of other aliases) to hit...

Here’s How Nike Is Reshuffling Its Marketing Division

Adweek.com 

Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to former Nike executives, people who have worked closely with the brand and other marketing experts about how the company stumbled...

Have a good weekend

Chemjobber.blogspot.com 

Well, this week wasn't so bad. I hope that you had a good week, and that you have a great weekend. See you on Monday. 

Cole Escola’s Great Day on Broadway

The New Yorker 

With their deranged portrayal of Mary Todd Lincoln, the actor and writer emerges from the “gay shadows” in a hysterical farce.

Restaurant Review: Caffè Panna

The New Yorker 

Hallie Meyer’s gelato project expands from Union Square to Greenpoint, offering bounteous daily flavors topped with luscious imported Italian cream.

The Politics of “Weird”

The New Yorker 

Kamala Harris’s campaign has smartly positioned her as the normal candidate. But disagreements and distractions lie ahead.

Water Polo Caps Are Kind of a Vibe

VOGUE.com 

A Vogue editor asks, can water polo caps become the next fashion it-item or are they better left off for the athletes?

Ange Postecoglou reveals the type of striker he is looking to sign for Tottenham

TheSpursWeb 

Tottenham Hotspur bring the curtain down on their trip to South Korea this weekend when they face Bayern Munich. Postecoglou is on the search for... The post Ange Postecoglou reveals the type of striker he is looking to sign for Tottenham appeared first on The Spurs Web - Tottenham Hotspur Football News.

The Rise of Neobirtherism

TheAtlantic.com 

Trump is suggesting that Kamala Harris became Black only when it was obvious that being Black conferred social advantage.

Where to Go From “Weird”

The New Republic 

Writing in Axios, Alex Thompson reports that Vice President Kamala Harris and her top advisers—let’s call them Kamalot—have discarded, as the campaign’s principal theme, the threat that former President Donald Trump poses to democracy. This is excellent news, because fearmongering wasn’t working.

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Why Harris Is Backpedaling on Fracking

The New Republic 

Shortly after the Iowa caucuses—a moment that feels almost unfathomably long ago in this presidential race—Tom Philpott wrote about the peculiar role that corn-based ethanol plays in national politics. Because ethanol is important to Iowa, and the Iowa caucuses are important in the primaries because of their early date, candidates from both parties tend to declare their allegiance to federal ethanol subsidies.

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The Foreign Policy Mistake the U.S. Keeps Repeating in the Middle East

The New Republic 

Early in his presidency, Barack Obama addressed an audience at Cairo University in an attempt to improve America’s standing in the Arab world. Titled “A New Beginning,” the speech called for “mutual interest and mutual respect” between the United States and Muslim-majority countries, a reciprocal association that would expunge the tensions that characterized the Bush administration’s relationship with Middle Eastern nations. In explaining how relations between the U.S. and Islam had deteriorated... Читать дальше...