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Новости за 26.07.2024

Kamala Harris’s campaign rebrands at lightning speed, Tupperware quietly gets a new look, and ‘Deadpool’ is everywhere

Co.EXIST 

This is the branding news we’re tracking this week.

It’s been a busy week in the world of branding news, starting with this past Sunday, when Kamala Harris’s marketing team got to work designing a whole new campaign identity. In other news, Tupperware got a sneaky rebrand, MSCHF parodied the Girl Scouts, and Deadpool & Wolverine went all-in on ads. Here are the branding stories we’re reading this week:

Montefiore Einstein’s Olympics Spot Links Breakdancing and Early Cancer Detection

Adweek.com 

Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South Bronx and arguing for the value of keeping an eye out for talent -- and cancer. The two-and-a-half-minute film directed by Seb Edwards of Park Pictures...

Cyprus fails to allow recovery of turtle doves

Cyprus Mail 

Cyprus is among countries that have so far failed to temporarily ban the hunting of turtle doves, an avian species still trying to recover from an “alarming population decline”. BirdLife Cyprus “once again calls on the Game and Fauna Service to follow the example of the countries of western Europe and contribute to efforts for […]

He Wrote a Story About Joy, Then Built a Tiny World to Match

The New York Times 

Loren Long has illustrated books by Barack Obama, Madonna and Amanda Gorman. His No. 1 best seller, “The Yellow Bus,” took him in a different direction — one that required time, patience and toothpicks.