Loaded: lads’ mag returns but what challenges will it face?
By Chris Hackley and Rungpaka Amy Hackley Tell the lads. After a nine-year hiatus, Loaded magazine is back. Actually, don’t tell the lads, tell their dads. According to executive director Danni Levy the relaunch is to target the original buyers, only now they’re “living happily at home with their wife and kids”. The magazine brand […]