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Новости за 26.06.2024

Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale

Adweek.com 

Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter. Claritas is a customer segmentation business that lets marketers buy audiences according to different demographics and attributes. It has been operating since 1961, segmenting audiences into categories like "Country Squires" and "Upper Crust." The company...

Gus warns Blues over decider

Sydney Morning Herald 

Phil Gould pleads with NSW not to get carried away after a victory over the Maroons that he thought came too easy.