Rural India will continue to outpace urban expansion in FMCG sales: Kantar
Rural India remains a "bright star" for the growth of fast-moving consumer goods sales and the region is expected to maintain better pace of expansion than urban areas in the second quarter of 2024, a report said on Friday. According to a report from data, insights and consulting firm Kantar, rural India will maintain "better growth levels" racing ahead of the urban markets for FMCG (fast-moving consumer goods) companies in the second quarter (April-June) of 2024. Terming the rural market as a "bright star"... Читать дальше...