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Новости за 18.06.2024

3 Reasons Why Fandom Can Be a Marketer’s Superpower

Adweek.com 

CANNES, France--Brands whose marketing strategies overlook fan communities are leaving their most valuable audiences untapped, executives shared at a group chat on Monday at ADWEEK House in Cannes. Michael Sugar, CEO and founder of Sugar23, moderated the panel, which included Alyssa Buetikofer, vice president and CMO of McDonald's Canada, and Stephanie Fried, the CMO of...

Billionaire Finally Realizes 7-year-old Tale About Trump Is a Lie

New American 

Just as it’s “garbage in, garbage out” with a computer, feeding incorrect data (lies) to the population has serious consequences. After all, how can people make correct judgments about what politicians and policies to support — i.e., civilization-preserving decisions — if they’re being fed misinformation about those politicians and policies? And, boy, the lies do ...

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How the B2B Metaverse Opportunity Enables Tomorrow’s Industrial Economy

PYMNTS.com 

As innovative technologies become more commonplace, the opportunity to unlock value becomes more accessible. And with the news Friday (June 14) that industrial metaverse company DataMesh raised a new funding round to develop its enterprise metaverse platform, tapping into the potential that digital ecosystems offer is top of mind for forward-thinking firms, particularly those in […]

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Byo model takes industry by storm

The Herald 

BULAWAYO-BRED model, Yolanda Chimusoro, is making a bold statement in Harare. She indeed came from the city of kings and of course queens, to conquer and not to bow.

Cluff Africa to build lithium mine in Zim

The Herald 

Cluff Africa Limited has signed a non-binding agreement with Zimbabwe’s sovereign wealth fund to develop a lithium mine in the southern African country.

Why Is Dick’s Sporting Goods Gaining Share?

Retailwire.com 

On Dick’s Sporting Goods’ first-quarter analyst call, Lauren Hobart, president and CEO, called out four strategic pillars driving continued market share gains. Who is Dick’s taking share from?

Did John Kerry break law with his secret email alias?

WND 

John Kerry, who was secretary of state under Barack Obama, is the latest Democrat to face a scandal over his email communications as a government official. Hillary Clinton, back when she was losing the 2016 presidential race to President Donald Trump, of course destroyed thousands of emails that should have been archived by the government.…