60 pc of Indian retailers see technology as key to competitiveness: PwC India Report

According to a PwC India report, 60% of traditional retailers believe that better technology access can boost their competitiveness against online shopping. While online shopping prevails in categories like apparel, in-store shopping remains strong for items like fresh produce. The report suggests blending traditional and modern retail strategies, leveraging AI, and tailoring approaches to consumer preferences to stay competitive.