Sweet deal: LaLiga signs global sponsorship with Mondelez
January 16 – Spanish football has always been a global spectacle, and now it’s adding a little sweetness to its appeal – courtesy of Mondelez International, the North American snack giant behind popular brands like Oreo and Milka.
In a newly inked commercial partnership, LaLiga and Mondelez have joined forces in a deal that will last through the summer of 2027. Effective immediately, Mondelez brands will enjoy prime branding and logo placement across “different media and spaces” in both LaLiga and Spain’s second-tier,
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