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2024

I’m a belly-conscious size 14 – I  found the dream F&F bikini & beach set, for years I hated my body, now I’m confident 

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A ‘BELLY-conscious’ fashionista has revealed she found the perfect bikini and beach set from F&F which made her feel confident for this summer.

Katie Hulland, who posts under @katievictoriahulland online, tried on the stylish set for her 129,000 followers – and thankfully they won’t break the bank.

Katie Hulland showed off the stylish bikini she picked up from F&F Clothing
Instagram/@katievictoriahulland
She also raved about the affordable Tesco beach coord she picked up
Instagram/@katievictoriahulland

The relatable shopper wrote: “Calling all my 12/14 size belly conscious girlies…

“Hi, I’m Katie, I’m 32 and I love easy, comfy, classy outfits (and cake).”

In a clip which has racked up over 1,400 likes, she showed how she had picked up a bikini from F&F Clothing at Tesco which was perfect for her.

The black and white supportive bikini cost £14 for the top and £10 for the high-waisted bottoms

Katie looked incredible as she modelled the affordable swimwear and clearly felt confident in the purse-friendly items.

She added: “Girls have I found the best bikini that F&F have ever brought out? I think so.

“I’m a uk size 12/14 & It took me a REALLY long time to feel confident in my midsize body and to find my own personal style and now I want to help you feel the same.

“I share comfy & classy outfits daily, I have tummy issues so often have a bloated tummy hence looking for comfy, belly & bloat friendly outfits.”

The fashion lover added to her followers that she had picked up a size 12 in her top and size 14 in the bottoms.

On top of her bikini, she wore a chic pair of cream beach trousers which were £22.50 and featured black, floral detailing.

She added a matching top, which also cost £22.50, before adding a pair of sunglasses and sandals for the perfect holiday look.

Many people loved her look from Tesco, with one saying: “Gorgeous.”

Another added: “I bought this bikini and it’s so good.”

Meanwhile a third commented: “Love, love, love this.”

She’s not the only person loving F&F clothing at the moment.

Content creator Keelie, a Chemistry teacher in her thirties who loves shopping F&F fashion, flocked to social media, eager to show off her new Tesco outfit.

The brunette beauty shared a video of her posing in the mirror, wearing her new striped matching set, leaving many open-mouthed.

Alongside the short clip, Keelie advised fashionistas: “RUN to Tesco!!”

She then added: “Another amazing find in Tesco!!! 

“LOVE this striped waistcoat co-ord.” 

Is supermarket fashion the new high street?

DEPUTY Fashion Editor Abby McHale weighs in:

The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family. 

Tesco has just announced a 0.7 per cent increase in the quarter thanks to a ‘strong growth in clothing’ and M&S has earnt the title of the number one destination for womenswear on the high street.

Asda’s clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury’s clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.

So what is it about supermarket fashion that is becoming so successful?

Apart from the clothing actually being affordable, it’s good quality too – with many being part of schemes such as the Better Cotton Initiative.

A lot of the time they keep to classic pieces that they know will last the customer year after year. 

Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.

Alongside the stunning beige striped waistcoat, Keelie wore the matching striped trousers.

Keelie styled her outfit with a pair of gold earrings, some black sandals, and wore her brown locks down and curly.

Not only is the outfit super stylish, but it’s sure to keep you super cool in warm weather too.

It’s great for a variety of occasions – whether you want to look glam for the office or fancy dressing up for a day out with the girls. 

And don’t worry, this stylish co-ord is great for a variety of body shapes – as according to Keelie, it fits her 34D boobs perfectly. 

tiktok//@keelieslife
Fashion lover Keelie showed off her striped coord that she got from F&F Clothing[/caption]